Today, Digiteka and 366 announced a strategic partnership on the monetization of video inventory advertising. This partnership will be effective from the 1st of January 2023.
In a context where the video format has a strong advertising dynamic, advertisers and their agencies are looking for premium advertising proposals combining performance and reach. This is the main reason for the rapprochement announced today by Digiteka and 366.
"The ambition of this partnership is to form the most powerful premium video platform on the French market, for the benefit of our network's advertisers and publishers," says Bruno Jauffret, CEO of Digiteka. «Supported by the expert sales team of 366, this offer will give simplified access to video inventories of more than 200 French media brands equipped with the Digiteka player, including more than 40 sites of the top 100 ACPM». The entire PQR and many thematic sites and applications will be monetized in this offer.
A team of 25 dedicated to video.
Concretely, this partnership will give birth to a video sales force of 25 people serving video marketing at 366 (sales team and AdOps). Based on the Digiteka player, it will offer the market a powerful, contextual, cookieless and targeted instream offering that meets the new expectations of targeting and media buyers.
80% monthly reach on the Internet population
The platform we are creating will give rise to several powerful target offers. The offer will be accessible in the form of packages reflecting the complementarity, and quality of the instream inventories made available to us», explains Stephane Delaporte, managing director of 366. The new premium video offering will bring together 770 million multiscreen videos per month and 42.6 million monthly SUVs (Mediametrie – Internet Global). It will reach 8 out of 10 Internet users and its reach will exceed 90% on CSP+ and 25-49 year-old targets.
+ 200 sites and applications to guarantee brands an environment in line with their targets
The monetization of the DIGITEKA publishers' dissemination framework has resulted in a 42% increase in inventories of 366, from 450 to 770 million monthly streams. This concentration allows advertisers to address massive audiences from more than 200 sites and applications through a single point of entry, including the entire regional daily press but also many brands producing thematic content and which will be addressable via contextual packs (News, Sport, Tech, Families, Gaming, etc.).